
Startup Cairns helps startups navigate the climb from inception to exit. Like cairns guiding a mountain ascent, we offer insights and frameworks so you can climb with confidence from Base Camp to Summit.

Founder Fit should focus on insights, acumen and mindset rather than experience. We offer here a Founder Fit framework and guide how to use it.

Ten practices to expand your luck surface area.

Social capital is a contestable incumbent advantage. Startups can reset the playing field with six strategies to redesign the network architecture of an industry.

Industry structure dictates profit potential. The Five Forces Model illuminates industry structure and unlocks five strategies to rearchitect industry structure for startup advantage.

Six practices that accelerate product market fit.

Dominant Design shifts the market from proving product viability to winning market share. We discuss five strategies for market leadership after the market settles on Dominant Design.

Having invested through five downturns, Paul Asel discusses how CEOs can lead effectively and startups can survive and thrive through crises.

Tips for CEOs on assembling a small, balanced, and effective Board to guide startups through tough decisions.

Building a strong, trusting startup board helps companies navigate tough times and avoid destructive conflicts.

Successful exits start with the end in mind. Here are six strategies to prepare for a successful exit, including one exercise before you start your business.

Startup Cairns helps startups reach their summits. Cairns are landmarks that guide climbers' ascents — frameworks and mental models from two decades at NGP Capital to help entrepreneurs navigate steep, treacherous terrain.

Radiating positive energy and enthusiasm helps startups build strong cultures, attract talent, and accelerate growth.